05-1  Typeface to interface

 

GOAL /

To create a short, trailer style motion graphic animation promoting the SFMOMA’s 2016 exhibit—Typeface to Interface. The exhibit displays works that highlighted moments in the history of 20th century Graphic Design.

APPROACH /

In order to promote the exhibit, I chose three keywords to attract audience, and sketch it out into three story sections in the video. They were variation, evolution, and revolution. As I was researching and familiarizing myself with the displays, I decided to break down the works into phases that best captured the essence of the works within each historic period. I particularly animated the keywords in above sequence, in correspond with the chronological pacing of the exhibit.

 

 

05-2  Title sequence—Demolition

 

GOAL /

To create a title sequence based on selected film. The chosen film for this piece is “Demolition”, a 2015 American drama film directed by Jean-Marc Vallée and written by Bryan Sipe. 

APPROACH /

In order to convey the idea of the main character’s subsequent detachment from the life, I applied irregular pacing to indicate the emotion of feeling out of places. I used splash patterns and scattered objects as the main spatial properties, to visualize the state of the invisible turmoil.