05-1 Typeface to interface
To create a short, trailer style motion graphic animation promoting the SFMOMA’s 2016 exhibit—Typeface to Interface. The exhibit displays works that highlighted moments in the history of 20th century Graphic Design.
In order to promote the exhibit, I chose three keywords to attract audience, and sketch it out into three story sections in the video. They were variation, evolution, and revolution. As I was researching and familiarizing myself with the displays, I decided to break down the works into phases that best captured the essence of the works within each historic period. I particularly animated the keywords in above sequence, in correspond with the chronological pacing of the exhibit.
05-2 Title sequence—Demolition
To create a title sequence based on selected film. The chosen film for this piece is “Demolition”, a 2015 American drama film directed by Jean-Marc Vallée and written by Bryan Sipe.
In order to convey the idea of the main character’s subsequent detachment from the life, I applied irregular pacing to indicate the emotion of feeling out of places. I used splash patterns and scattered objects as the main spatial properties, to visualize the state of the invisible turmoil.