01  Falling upwards


Goal /

This project required us to research a selected topic, and develop gathered content into multi-page book as the final deliverable. One of the chapters will also be designed in eBook publishing format.


Approach /

For this project, I decided to build a book about the short historical stories of hot air ballooning. The target audience was those who were interested in history and literature for casual reading.

To meet the needs for a light read, I decided to make the format a coffee table book. In order to build a harmonious visual system, but still keep the look of historic imagery, I focused my design on the treatment of typography and the color palette of other graphic elements to tie everything together.